NTL Launches Mass Market Broadband

NTL, which last month unveiled a new branding campaign (see NTL Embarks On New Brand Campaign), has launched a high speed broadband internet service priced at the same level as the existing dial-up services available on the market. The company says that the 128 kbps service is now available to 4.7 million homes in the UK for £14.99 per month, via its NTL Home service.

Douglas Alexander, minister for state at the Department for Trade and Industry with responsibility for e-commerce, has welcomed the move, saying: “We are committed to ensuring that more UK consumers should have the opportunity to benefit from fast, always-on, internet access and this is another step towards that goal.”

The price of the service is equivalent to most existing ISP’s dial-up service charge, but will offer twice the speed, will not tie up phone lines and is on continuously.

Stephen Carter, NTL’s managing director said: “We were the first to launch free and unmetered internet and today we’re shaking up the internet market again to help build critical mass of broadband homes.” In fact, when NTL launched its NTLworld unmetered internet service last year, it ended up a victim of its own success and had to halt its advertising campaign as demand outstripped its ability to supply (see NTL Pulls Advertising Of Net Service).

NTL: 01252 402 000 www.ntl.co.uk

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