Cable giants NTL and Telewest are to merge their sales operations after NTL announced that it will be signing up to Flextech, the sales arm of Telewest, for all its internet, interactive and broadband advertising sales.
Launching on July 1st, advertisers will for the first time be able to buy a single campaign across the entire cable network although both companies will also continue to offer separate packages to advertisers.
Mark Luiz, Chief Executive of Flextech, said: “This innovative deal shows how the cable industry can offer the most exciting possibilities to advertisers, particularly in the interactive television arena. It is a coup for the Flextech advertising sales division to be able to sell NTL, with its strong brand and its powerful customer base. It is a tribute to the work of the team that they have built such a creative sales business with increasing scale.”
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