Observer Begins Promotion In Scotland

On Sunday August 18 the Observer will begin an autumn push with a major promotion for Scotland: all 30,000 copies of the Observer‘s Scottish run will be cover-mounted with a free cookery book by Nigel Slater. The promotion, a reaction to the continuing Sunday newspaper price war in Scotland, is also part of the Observer‘s “long-term strategy of commitment to innovation and product development”.

It will be supported with a television advertising campaign in Scotland breaking on the weekend of August 16, created by the Observer‘s agency St Lukes. Media buying is by Pattison Horswell Durden.

This Scottish promotion complements the Observer‘s marketing activity for the Edinburgh Festival: the joint Observer and Guardian 140pp A5 essential Guide to the festival will be inserted free in the Guardian on Saturday, August 3 and in the Observer on Sunday, August 11, and sold via venders thereafter for the duration of the festival. The Guide is supported by a major poster, bus-side and radio advertising campaign in the city.

The Observer: 0171 239 9696