Octave Audio appoints ex-Acast exec Matthew Rouse as new podcast lead

Octave Audio has appointed Matthew Rouse as podcast lead.

He will be in charge of developing Octave Podcasts which provide brands with targeted access to aggregated podcast audiences at scale through first-party data.

Rouse joins Octave Audio from Acast, where he was campaign manager for a year and also has previous roles at Mindshare where he spent 10 years as well as UM, Initiative and ITV.

Octave Audio is a joint venture between News UK’s Wireless and Bauer Media, two of the UK’s leading commercial radio operators.