Octave Audio launches scalable podcast solution

In brief

Octave Audio has launched a scalable podcasting solution giving brands access to more than 1,000 podcasts.

The new product will increase Octave Audio’s impressions by 100 million from its current level of more than half a billion.

Octave Audio is a joint venture between News UK and Bauer, and podcasts including The Socially Distant Sports Bar, Real Dictators, and The Sam & Billie Show hosted by the Faiers sisters from The Only Way Is Essex will be added to the network alongside podcast titles from the two media owners.

The tool will enable advertisers to place audio ads across popular podcast genres including audience interest segments like sport, comedy, society and culture, and true crime, as well as offer “significant scale” across key commercial audiences from “one simple buy point”.