OMD Europe Secures Sony Planning And Buying Account
OMD Europe has secured the media buying and planning account for Sony Europe, which includes Columbia TriStar entertainment, Sony Music and Sony Pictures.
The account, which includes over £188 million pounds of advertising in over 20 European countries, is part of Sony’s initiative to consolidate media planning and buying by region.
Paul Burger, president of Sony Music, commented: “The consolidation of our media purchasing activities across many of the Sony group companies in Europe will provide significant efficiencies in the very near term. While this alone would justify the process, it is more the strategic overview that we can now take which will ultimately prove one of greatest long-term benefits as we leverage the weight of our joint advertising activities. I am pleased that we will benefit from the strategic input of the entire OMD team on a pan-European basis.”
Colin Gottlieb, chief executive officer of OMD Europe, added: “Our business is media communications. This appointment puts OMD at the heart of the most innovative and excitement entertainment, communications and technology business. Its the ultimate compliment to OMD.”
OMD Europe in London will co-ordinate the Sony media account, but the day-to-day administration will be handled locally by OMD throughout Europe.
Panellists at this year’s MediaTel Question Time expressed their support for a return to full service creative and media agencies (see
MQT Panel Advocates Return To Full Service Agencies www.omduk.com
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