The international advertising network Omnicom have bought the company responsible for British Airways’ new corporate logo, Newell & Sorrell. The Newell & Sorrell design consultancy is to merge with Omnicom’s wholly-owned subsidiary Interbrand UK to create Interbrand Newell & Sorrell (INS). John Sorrell, currently chairman at Newell & Sorrell will become chairman of the new business.
Tom Blackett, deputy chairman of Interbrand, says that INS will be the largest brand consultancy in the world. Newell & Sorrell have designed the InterCity swallow and develop brands for clients such as Boots and Schweppes. Interbrand has created brands such as Hob Nobs and Prozac.
Newell & Sorrell: 0171 722 1113
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