Digital terrestrial broadcaster ONdigital is to undergo a major revamp, according to press reports. Owners Carlton and Granada are considering changing the name of the platform to ITV Digital as it steps up competition with its main rival BSkyB.
A name change received support from investment bank Merrill Lynch last week, who believe that the familiarity of the ITV brand should be maximised. Marketing of the platform is also being held back by current ITC rules which disallow the ONdigital to be promoted on ITV.
ONdigital: 020 7819 8000
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