ONdigital has announced a joint venture with SDN, a consortium in which United News is a member, to launch a pay-per-view service to launch on digital terrestrial television. The new service will be available later this year, and make available movies, sports and other events on a pay-as-you-go basis.
The service will use up to 5 channels on SDN’s multiplex A, and will be available to people who possess an ONdigital set-top box or an integrated digital TV.
Steve Grabiner, chief executive at ONdigital, commented: “This brings together all the major ITV companies to offer pay-per-view through the ONdigital set-top box. More than 30 channels plus pay-per-view is a fabulous offer for viewers. It will enable us to offer up to 10 movies or events a night, on top of our existing sport and movie channels.”
BSkyB also recently announced that the Digital Broadcasting Company was to launch a pay-per-view service on its digital satellite platform in the summer (see Newsline).
ONdigital: 0171 819 8000
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