One-Stop Net Information Service Created As Media Metrix And Jupiter Merge

The market leader in internet measurement, Media Metrix, and digital economy expert, Jupiter Communications, have merged their operations to create the world’s leading authority on the internet. The new company, Jupiter Media Metrix, will have a combined market value of $1 billion.

Media Metrix and its European affiliate, MMXI Europe, pioneered the monitoring of web traffic and are a major industry source for data on net usage as well as e-commerce and advertising trends. Its merger with Jupiter will create a one-stop shop for analysis, information and forecasts for the medium.

“Both organisations have been leaders and innovators in the digital economy, providing vital information to support clients’ business decisions. Together, we create the definitive source for internet measurement and analysis as well as the ultimate platform for long-term growth. The new company will accelerate the development of products and services, efficiently reach new customers and markets, and rapidly extend its leadership position worldwide,” Tod Johnson, chairman and CEO of Media Metrix said of the deal.

MMXI Europe: 020 7869 8339