A consortium of twenty-eight British on-line publishers including Condé Nast, The Guardian New Media Lab, Channel 4, and the Electronic Telegraph agreed to create a system of auditing online advertising revenue. This would represent the first accurate measure of the size of the British online advertising marketing.
At last week’s meeting of the Interactive Advertising Group (IAG), hosted by Channel 4’s business development manager Mark Lesbirel, it was also agreed to conduct research and promotions projects for new media advertising.
Channel 4: 0171 396 4444
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