Ooyala: Q2 2016 Global Video Index
Ooyala has released its latest Global Video Index report.
Highlights include:
- Streaming video is becoming more and more mainstream, with users in virtually every demographic cutting back on traditional TV viewing and replacing it with SVOD, AVOD and TVOD content. And, again across all demographics, users increasingly are watching on mobile devices.
- Mobile – for the first time ever – made up 51% of all video views; that’s up 204% from just two years ago.
- Smartphones, as expected, made up 43% of all views, while views on tablets increased to 8%. Views on smartphones were up 10% from a year ago, while tablets views were up 51%.
To download the full report, please click here:
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