OPA Europe To Represent Leading Internet Publishers
The Online Publishers Association has announced the formation of a European branch that will include ten of the continent’s leading web content providers.
Online Publishers Association Europe aims to follow the mantra of its US counterpart and “promote the internet as an effective advertising medium for marketers and a sustainable media business for publishers.”
Founder members include the Financial Times Group, International Herald Tribune and Spiegel Online. Bruno Patino, CEO of Le Monde interactif, has been duly elected as OPA Europe’s first president.
“Many of the challenges for quality online content providers transcend international borders,” said Michael Zimbalist, executive director of the US Online Publishers Association. “We look forward to extending the mission of the OPA through the formation of OPA Europe.”
The new organisation will have access to the OPA’s research, methodologies and publications which it can adapt to suit the local internet environment. Progress towards a common European strategy has already been made by delegates who attended the IP Masters in Zurich earlier this year.
Martin Nisenholtz, chairman of the OPA Board in the US, commented: “The quality of OPA Europe’s founding members is a testament to the commitment of the European community to creating a unified voice and a sustainable business for quality content publishers internationally. We look forward to sharing our growing body of research with our colleagues in OPA Europe.”
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