Orange Customer Magazine

The Orange mobile telephone company have launched a customer magazine, O, through the publishing company TPD. The first issue of the new quarterly magazine was published on 23rd October.

The coverprice is £2.00 and the initial print run was 275,000 – the next print run is due to be 310,000. The magazine is sent to 230,000 Orange subscribers and 55,000 will be on sale at shows and in mobile telephone shops.

The editorial content takes the form of a lifestyle magazine, which includes fashion and sport. It has a glossy style which “reflects the image of the television adverts.” It is slightly broader than A4.

Natalie Ugarow is the Advertising Manager.

TPD: 0181 740 1740