Overture Extends Search Distribution Deal With Freeserve

Pay-per-click search firm Overture has extended its search distribution deal with UK ISP Freeserve and its parent company Wanadoo.

The new multi-year deal will see the company, which is now a subsidiary of internet giant Yahoo, continue to provide paid listings to Freeserve UK, Wanadoo France, and Wanadoo Spain throughout 2005.

The agreement will strengthens Overture’s attempt to build the most advanced search capability for its affiliate partners, whilst providing advertisers with new and powerful ways to connect with customers on the internet.

Nick Hynes, president and managing director of Overture Europe, said. “We are sharply focused on driving increased value to industry partners such as the Wanadoo Group through better quality, customisation and revenue-generating capabilities on the search page.”

Laurence Thouveny, European marketing manager of Wanadoo, added: “As a strategic distribution partner since 2002 , Overture has consistently enhanced the ability of our users to access a broader range of search services.”

Last year Overture strengthened its offering to advertisers by acquiring internet search engine AltaVista for £88 million. The company said that Alta Vista’s relevant search results will complement its own commercial search products (see Overture Acquires AltaVista In £88 Million Deal).

Overture: 0207 071 3510 www.uk.overture.com

Recent New Media Stories from NewsLine Government To Set New Targets For Broadband Britain New Video Commercial Launched For Online Advertisers UK Becomes A High Speed Haven For Internet Users

Subscribers can access ten years of media news and analysis in the Archive