Oxford Street Sponsored Into The Next Century

J Walter Thompson is reported to have signed a sponsorship deal with the Oxford Street Traders Association on behalf of an undisclosed client. JWT has booked two months exposure every year for the next three years, including the turn of the century. The sponsorship will include Christmas lights and decorations and it is rumoured that the product being advertised will be sold by various Oxford Street retailers. The deal is worth around £200,000 annually.

JWT are now looking to take this idea to other city centres and has already booked up TV commercial breaks for New Years Day 2000.