Television subscriptions will become a more important source of income to the UK’s television industry than advertising by the year 2000. This is the conclusion of a report from Datamonitor.
The report, IT in UK Media 1996-2001: Moving Towards Holistic Systems, estimates that subscription revenue, including pay-TV and video-on-demand, will increase in the television industry by 275% to £3.5 billion. Subscriptions accounted for 27% of overall income in 1996; in the year 2000 it is expected to rise to 43%.
As the number of channels continues to grow the main source of funding will come from the end-user. As a result of these developments Datamonitor forecast that the turnover of the television industry will increase by 62% between 1995 and 2001, from £4.8 billion to £7.8 billion.
To reflect the rise in this source of income, television companies will be ploughing more money in to customer care systems to attract new customers and to ensure that existing customers remain loyal.
Datamonitor: 0171 625 8548
Media Jobs
Hello. We have downloaded cookies on your device. Some of these cookies are essential for the website to function. Others are non-essential and are used for analytics and advertising.
We need your consent for these types of cookies.
To withdraw your consent or change your cookie choices, please do this through your browser settings.
Otherwise, click OK to accept and continue.
