Pearl & Dean Launch Website
Pearl & Dean, the cinema advertising company which has a 34% share in the UK market, has launched a website aimed at attracting advertising customers. www.pearlanddean.com opens with the soundtrack famously associated with the company name before revealing a site offering information on all aspects of cinema advertising.
Advertisers can access admission trends, audience profiles and forecasts on the site, with the information divided into sections. Navigation is in the form of a menu which remains on the left of the screen. Information about film releases has been given an extra level of navigation, inviting visitors to “create your own film schedule”. This option allows a search of upcoming releases in total, by name or within dates selected from a menu on-screen. The films are then listed as links to further information including a comparable film audience profile.
As this is essentially an advertising platform for Pearl & Dean’s services, the site also includes details such as pricing. Off-screen advertising including promotions within cinemas are profiled with case studies, while another section highlights packages designed to target specific audiences such as Asian “Bollywood” fans.
The site looks slick but is fairly simple to use, with the exception of occasional software error teething problems. Netscape users may also experience problems with some areas.
Pearl & Dean: 020 7636 5252 www.pearlanddean.com