Pearson TV Rebrands

Pearson Television has announced that it is to rebrand to FremantleMedia with immediate effect.

All divisions of the company will take on the FremantleMedia name including Worldwide Production, Pearson Television North America and Pearson Television International and Enterprises.

Some local operating companies will rebrand under different names which have become regionally popular. As part of this initiative Pearson’s UK production company will officially rebrand as Thames Television.

The move comes after Pearson’s merger with CLT-UFA last year to form the RTL Group (see Pearson In Merger Deal To Create European TV Giant), following which the company ceased to be a wholly owned subsidiary of Pearson plc.

Chief executive of FremantleMedia, Tony Cohen, said:  “The rebranding of the company was necessary following the formation of the RTL Group, but the nature and focus of our businesses remain unchanged.”

Following the launch of its new name, the company is developing the visual identity of its brand, which will be unveiled in October.

Pearson: 020 7411 2000 www.pearsontv.com

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