Yesterday the Sunday People launched a new magazine, called Yes! The new magazine will join the existing TV First, which will no longer contain editorial, concentrating solely on listings.
The first issue of Yes! is 40 pages, of which just over 20% is given over to advertising. Advertisers include BCA Book Clubs and Kays.
The editorial includes an article on two babies switched by mistake at birth a feature on Paul McKenna, tips on how best to put a duvet cover on, and 101 all-time favourite records as well as a transvestite couple.
Yes! is the same format as TV First and ad rates are the same.
Mel Ives 071 822 2046.
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