Pepsi Sponsor C4 Youth Series

Pepsi-Cola is to co-produce and sponsor a new Channel 4 youth series called Passengers. The international youth current affairs programme is due to start in the UK on Fri Jul 1 at 11pm. As well as sponsoring the series in the UK, Pepsi has the distribution rights for the programme outside the UK.

BBC APPOINTS WOOD LYNDS

The BBC has appointed Wood Lynds to seek sponsors for BBC events, such as Clothes Show Live, Top Gear, Gardeners World and Good Food exhibitions, and the BBC Children’s Big Bash event.

GMTV SPONSORSHIP

GMTV is to bring its sponsorship in-house from July, after using sponsorship specialist MGA for 2 years.