Pizza Hut launches first actionable audio ad

In brief

Pizza Hut has become the latest brand to launched its first “actionable audio ad” via smart speakers.

Amazon Echo smart speaker listeners who hear the Pizza Hut ad on digital radio stations will be able to claim a discount by saying “Alexa, open Pizza Hut delivery”. They will be able to access more product information or get a coupon sent to their phone straight away.

Say It Now, the voice assistant adtech company, devised the ad for Pizza Hut. It has delivered actionable audio campaigns for Specsavers and Berocca.

The Future of Audio: How actionable audio ads are putting brands in our mouths and brains