This Sunday sees the launch of the UK’s newest Sunday national newspaper The Planet On Sunday (see Newsline). The 48-page tabloid will have an environmental slant and cost 65p.
A source at the paper told MediaTel that the paper will carry around 10% advertising, though ads would not provide the main revenue. This would come instead from sales: around 105,000 copies will need to be sold for the title to break even. The advertisers which are present will come from the health, tourism and travel sectors.
Ad-sales will at first be handled in-house and then perhaps be put to tender to an outside company.
Planet On Sunday: 0121 777 0577
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