Planet Rock To Adopt ‘Two Ad’ Policy

GCap Media’s Planet Rock station will follow Capital Radio will a “no more than two ads in a row” policy from 26 June.

Recent research conducted by Advertising Research Company Ipsos showed that ad effectiveness has improved by a significant 38% on Capital Radio since the policy was introduced (see Capital Ad Breaks Boost Cut-Through). GCap Media says it is confident that this success can be replicated on Planet Rock.

National sales director, Simon Daglish, said: “We want to continue to drive the radio market with innovative programming and this gives us the platform to deliver this.

“We believe it provides a cleaner clutter free environment for both advertisers and listeners and further encapsulates GCap Media’s pledge to drive radio’s digital future.”

Planet Rock’s programme controller, Trevor White, added: “We are positive that the two ad policy will benefit Planet Rock and continue to drive the positive reception we’ve recently been receiving from the industry and listeners alike. The new ad policy, combined with the signing of Alice Cooper, we believe will help to draw new listeners to the station.”

Planet Rock, the classic rock station, recently signed shock-rocker Alice Cooper as its new breakfast DJ from the start of July (see Planet Rock Signs Shock Rocker Alice Cooper).

GCap Media: 0207 663 7000 www.gcapmedia.com