Plantin Defends ITV’s F1 Coverage

ITV have issued a statement from Network director Marcus Plantin defending the channel’s acquisition of Formula One after the move had received criticism in the press on Friday.

According to Mr Plantin the number of ABC1 Men and 16-34 Men has increased on ITV by nearly 450% year-on-year on Sunday afternoons; 300% more men are now watching ITV at that time; 150% more people of all ages and demographic groups are watching on Sunday afternoon’s than they used to. He blames the 300,000 year on year drop in total audience on the fact that Damon Hill was winning last year and the British public “love a hero”.

ITV Network Centre: 0171 843 8000