POL: Industry Moves Forward

Poland’s advertising industry has taken its first step towards developing a self-regulatory environment by creating PACI, the Polish Advertising Committee Initiative. Its members include advertisers, advertising agencies and media representatives. The move has been partly provoked by increasing government interest in legislating in this area; in December 1996 a new law took effect that criminalises the advertising of alcohol, and raises the fine for breaking this law from the equivalent of a minimum of US$1.78 to US$3,500, and a new maximum of almost US$180,000.