Popstars A Hit For ITV

Saturday night’s double helping of Popstars gave ITV its highest peaktime share of the year so far, at 42.5%. The earlier 6.45pm edition attracted an audience of 10.9m – a 48.6% share – and at 9.15pm, 11.6m people, – a 46.7% share – tuned in to the show as it announced the five hopefuls to go on to pop stardom.

The programme is attracting a young, upmarket audience; during the earlier edition, 64% of viewers were between 16 and 34 years old and 49% were ABC1’s.

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