The government is considering banning the advertising of alcopops. This follows revelations in the press that the beverages are aimed at 16 and 17 year olds.
The Home Secretary, Jack Straw is concerned with the link between under-age drinking and teenage crime. He is determined to do everything in his power to reduce the number of young offenders and banning alcopop advertising is one of the measures being considered to help achieve this goal.
Meanwhile, a spokesman for the Portman Group, the alcohol industry’s regulator, said that there are already strict rules regulating alcopop advertising. The ASA has found that in 98% of cases these rules are observed. However, the Portman Group is prepared to make some concessions and is reviewing its own code on the advertising of alcopops.
Media Jobs
Hello. We have downloaded cookies on your device. Some of these cookies are essential for the website to function. Others are non-essential and are used for analytics and advertising.
We need your consent for these types of cookies.
To withdraw your consent or change your cookie choices, please do this through your browser settings.
Otherwise, click OK to accept and continue.
