Postar has appointed Terry Wheeler, general secretary of the Media Circle education group, to promote the research system to the outdoor advertising industry.
Postar launched in April last year yet many agencies are not using the whole complement of data which is now available. Richard Holliday, managing director of Postar, believes that buying is being carried out solely against visibility adjusted impacts rather than a targeted level of coverage and frequency.
Wheeler will be seeking feedback from buyers and then arranging training sessions which will demonstrate the capabilities of Postar.
Postar: 0171 706 2111
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