Poster Publicity Launches Media Intelligence Outfit

Independent outdoor media company Poster Publicity has launched a media analysis and technology firm called Media Intelligence, which it hopes will become a valuable resource for the global media and advertising industry.

The company, which has already carried out projects for Metro International, OMD and Starcom Motive, will specialise in developing media technology systems, global media technology and media data analysis. Over the coming months it also plans to release a series of reports examining different aspects of the European media marketplace.

Media-i’s executives are Jon Puleston, formerly ad marketing director at Trinity Mirror; Mick Ridley, client services manager at CIA; Steve Wigmore formerly business solutions manager at Poster Publicity and Rob Brayshaw, director of ITV systems at Poster Publicity.

Puleston said: “We have a unique combination of technical and marketing skills and also a broad-based undertaking of both the advertising and media owner sides of the industry. We recognise what buyers and sellers require from each other and can provide solutions that facilitate both parties. We aim to develop technology systems and expert skills in analysing and housing data.”

Poster Publicity 020 7592 3333 www.posterpublicity.com

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