Yesterday the PPA held the first subscription seminar and awards, sponsored by the Royal Mail. The event was organised to highlight and consider the increasing importance of subscriptions in the sale of magazines.
Six awards were presented, for campaigns successful in the creative impact of the promotional package, and the effectiveness of the response. Winners were:
Direct Mail Package for Consumer Mags – The Spectator
Direct Mail Package for Business Mags – Health Service Journal, Macmillan
International Direct Mail Package – The Economist
In-Magazine Promotion Award –Today’s Golfer
Renewal Series – PC Magazine
New Launch Promotion –BBC Music
PPA 071 379 6268
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