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Premier Claims Sponsorship Success
Premier, London’s Christian radio station which launched in June 1995 is claiming initial success from the sponsorship deal it signed with Mulberry House for Lifeline, its own helpline.
In just 9 months of operation, Lifeline has taken 10,000 calls from listeners to the station. Most calls relate to Premier’s programes, with requests for Lifeliners to pray with them coming a close second. Information from their database is the third most requested area.
The sponsorship deal with Mulberry House began in February and is due to run for one year; Mulberry is also developing a programme of seminars and conferences which reflect needs raised by Lifeline’s callers.
Premier Radio: 0171 233 6705
