Football’s Premier League has been advised to set up its own television broadcast service when its current contract with BSkyB ends in 2001.
According to the Financial Times media consultancy firm Oliver & Ohlbaum has told the League that if it was to arrange its own television service it would double the revenue it currently receives from BSkyB. At the moment the League is paid a flat fee of £670m by BSkyB for exclusive live rights to the games it organises while Oliver & Ohlbaum believes it could earn £1.3bn if it ditched BSkyB as a partner.
A meeting between BSkyB and the Premier League will take place next week to discuss the issue of broadcast rights.
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