Following the success of the first screening of Prime Suspect II in December, Peugeot has renewed its £250,000 sponsorship of the drama, due to be repeated over the next two weeks.
The first showing attracted audiences of over 13 million on December 15, with the second night hooking 14 million viewers. Sponsorship effectiveness research carried out by Granada after the transmission showed that over 70% of viewers connected Peugeot with Prime Suspect, and awareness of the Peugeot 106 model rose to 67%. The deal will cover opening and closing credits, as well as break bumpers for the 4-hour mini-series.
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