Chris Forrester has been promoted to to the newly-created role of managing director of Primesight, from his previous position as commercial director where he has been for the last three years.
The promotion comes following a strong quarter for the out of home industry, with revenue close to £300 million for the first time.
The sector grew by 6.1% in the fourth quarter of 2014 to reach an annual revenue figure in excess of £1 billion, with overall annual growth at 3%.
Commenting on the appointment, Primesight CEO Naren Patel said: “Chris is a top class operator with tenacity and commercial acumen and has helped reposition Primesight and raise its profile.
“The sales and marketing functions have benefited hugely from his leadership and it is time for him to add our Development and Operations team to his remit.
“The out of home industry has a number of important contracts that are coming up for tender and it will be invaluable to have Chris working alongside me on these developments.”
Forrester added: “I have had a phenomenal three years as commercial director and been lucky to work with some extremely talented individuals.
“I’m delighted with the promotion and really excited about the next phase of my career with Primesight and feel privileged to be working closer with Naren and other members of the executive across the broader business.”