Interactive advertising agency Profero has announced details of its further collaboration with IPC Media. A year long contract has been signed which will widen the remit of activity undertaken by Profero to promote IPC brands.
Previous work between the two companies have been campaigns for NME.com, unmissabletv.com and BEME.com. These have included an interactive competition for concert tickets designed to raise awareness of the NME.com offering and drive traffic to the site. The campaign is considered the most successful ever run by the site, with high response rates and a cost per customer response as low as £0.37.
Vijay Solanki, IPC ignite!’s marketing director commented: “Profero has consistently provided us with new ways of inspiring our customers to interact with our offerings. Our mission going forward is to develop more ground breaking techniques and executions that will lead the field in e-communications.”
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