Promotions And Appointments After One Year In Style

A year after launching the UK edition of In Style magazine (see First Issue Review: InStyle), publishers IPC SouthBank (see InStyle Moves To IPC Southbank) have appointed a new advertising agency, Walsh Trott Chick Smith, and moved launch editor Dee Nolan to an editor-at-large position in New York.

WTCS was appointed this week, after pitching alongside IPC’s three other roster agencies. In Style, which hit its initial year circulation target with an ABC audit figure for July-December 2001 of 151,000 (see NewsLine), nevertheless remains at the lower end of the circulation scale for women’s monthly titles, unlike the other US import launched last year, Glamour, which only just missed knocking market leader Cosmopolitan off the top spot with its maiden ABC figure (see NewsLine). In Style is now to receive a major, fully integrated above-the-line campaign.

Helen Farquhar, IPC Southbank’s marketing director, said: “In Style’s sales are climbing steadily, and we are confident that the work WTCS will be doing for the brand, backed by a very substantial marketing investment, will accelerate that growth.”

As well as promoting Nolan to the US role, where she will work with editors across a number of titles and also in development concepts, IPC has promoted the UK publisher of the magazine, Katy Egan to business development manager for the whole IPC SouthBank portfolio. Working with managing director Tim Brooks, she will retain her responsibility for In Style but also implement new business initiatives within IPC’s “glossies” division.

Deputy editor Louise Chunn is to edit In Style until a replacement for Nolan is appointed.

IPC Media: 0870 4445000 www.ipc.co.uk

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