ABC UK and ABC North America launch first ever International Group Product Report

The ABC has launched the first ever International Group Product Report (GPR) for The Economist, joining forces with ABC North America to present its worldwide ABC print figures in one place.

The Economist GPR covers circulation figures from 10 international publications including its North American, Continental Europe, UK, Asia, Middle East/Africa and Latin American editions. It also includes figures for the group’s four global business annuals, ‘The World In‘.

The report includes links to all the individual ABC certificates and publisher’s statements for each of the products, as well as local publisher contact information.

Jan Pitt, director of magazines and exhibitions, ABC, said: “It has never been more important for publishers to showcase their full brand reach. By publicising all their ABC figures together on an International Group Product Report, The Economist can demonstrate that it is truly a global brand. 

“We are delighted to have worked with ABC North America on what we hope will be the first of many reports of this type.”

Susan Clark, group marketing director at The Economist, said: “The International Group Product Report will be an important sales tool for The Economist, allowing us to publicise our circulation figures for ten publications in one place.

“The simple centralised resource will prove invaluable in highlighting the truly global nature of our audience to advertisers.”