Publicis Set To Acquire Search Firm From Google

Publicis Groupe has acquired search marketing company Performics from Google, in a new deal announced today that is set to expand and strengthen its search marketing capabilities.

Performics has over 150 search engine marketing clients and currently represents more than 200 global brands.

Eric Schmidt, Google chairman and CEO, said: “Publicis Groupe has been a leader in the advertising industry for decades, and we believe Performics’ growing business will benefit from being part of it.”

The deal is expected to boost Publicis’ search marketing capabilities with big clients as well as link the company more closely with search giant Google.

Publicis’ current search marketing team consists of independent digital services, with brands such as Starcom MediaVest Group and ZenithOptimedia Group.

Maurice Levy, chairman and CEO of Publicis Groupe, said: “The acquisition of Performics will position the Groupe for significant growth by delivering a broad portfolio of clients into our operations.”

The deal is expected to be closed officially in the third quarter of 2008.

Google: 020 7031 3000 www.google.co.uk/