Publishers And Sales Houses Form Regional Marketing Alliance
A number of regional sales operations and media owners have joined forces for the first time to form the Regional Press Club (RPC) North.
RPC will be used to promote regional marketing, initially through presentations to planners, buyers and advertisers and, ultimately, by collaborating to develop tailored packages that fully demonstrate the benefits and opportunities offered by regional media.
Start-up members include Amra; Clacksons; Manchester Evening News; Mediaforce; Mirror; Regional Independent (formerly Midland Independent Newspapers); Newsquest; Northcliffe; Regional Independent Media (formerly UPN) and Southern Newspapers.
RPC North will also be associated with the national, London-based RPC. RPC North intends to build on the current period of growth which the regional press is enjoying.
RPC North c/o Ash Associates: 0171 240 6005
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