Morgan Grampian’s newspaper for family doctors, Pulse, is the best-read medical weekly in the latest JICMARS survey, with a total average issue readership of 74% of all GPs. Pulse has increased its lead over Haymarket’s General Practitioner (AIR down five percentage points at 68%) and Doctor (Reed) up one percentage point at 58%.
The best-read monthly was MIMS (AIR 87%) followed by Medeconomics (70%).
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