Pure Communications is claiming a first this week with the launch of Enter, an interactive CD-Rom magazine. Targeting the lads’ mags audience, it is headed up by former Later deputy editor, Sam Delaney.
Described as “a whole new way of entertaining young men with a healthy taste for music, sport, movies, comedy, kung-fu and scantily clad lovelies”, it places lads’ mags regulars within the format of a “virtual city” accessed through the user’s CD-Rom. First issue, priced £1.00, includes interviews with Charlie Seiga, Gerry Adams, Phil Jupitus and Ardal O’Hanlon.
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