Advertising revenue for commercial radio in quarter 1 1998 reached £88.811 million, up 14.8% year on year, according to the Radio Advertising Bureau. Of this figure, local revenue came in at £37.089m while national reached £51.722m.
Advertisers using radio for the first time in Q1 included Marmite and certain divisions of BT.
Newsline reports on Q1 RAJAR data can be found by clicking here.
Subscribers can access the Radio database by selecting “Radio” from the drop-down box at the top of this page.
Source: RAB, 0171 306 2500
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