Q2 1998 RAJAR Summary – Commercial Radio Pulls Away From BBC

RAJAR figures for Q2 1998, released this afternoon, show that commercial radio has increased its lead over the BBC stations taking a 51.1% share of total radio listening. Overall radio weekly reach is down very slightly by 0.2% to 40.29 million. Average hours per listener increased by 2.0% from 20.3 in Q2 1997 to 20.7 this time. Total hours also grew by 2.0% to 834 million.

The BBC stations suffered an overall loss of listening share, down 0.6% points to 46.8%. Both the BBC’s and Commercial’s share of weekly reach remained unchanged year on year.

Weekly reach for Radio 1 was down by 3.2% to 9.4 million listeners; Virgin AM gained 16.2% to 3.4 million.

More detailed reports on the results of the Q2 RAJAR data will be available on Newsline shortly. Subscribers can view the data in the Radio database by selecting “Radio” from the drop-down box at the top of this page.