Overall among the local commercial stations in Q3 1996 there was a year-on-year decline in both reach and share of listening. Weekly reach fell from 51% (23.103 million) last year to 50% (22.823 million) this year while share of listening declined from 39.9% to 39.3%.
The only local commercial station outside London to report was Jazz 100.4, which broadcasts to the Granada area, one of the largest regions. It saw quite a substantial decline in listening hours, falling over 28% to 689,000, though its weekly reach increased by 4.5% to 231,000.
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