RAB And ISBA Launch Interactive Ad Guide

The RAB and ISBA have launched an interactive guide to help brands get the most out of their radio advertising campaigns.

The “Advertiser’s Guide To Radio” will be available free on the RAB and ISBA websites from today. The guide contains advice on a number of issues including; how to identify a clear strategic role for the medium, how to work with agencies to create successful radio ads, buying airtime and carrying out post-campaign effectiveness analysis.

ISBA’s director of media and advertising affairs, Bob Wootton, said: “This is a user friendly guide whose aim is to educate advertisers on how they can maximise the effectiveness of their radio advertising spend. Advertisers naturally favour those media which they feel comfortable about using and which they believe they are using effectively.”

The RAB has published a number of guides for radio advertisers (see

RAB Publishes Guide To Radio Sponsorship www.isba.org.uk RAB: 020 7306 2555 www.rab.co.uk

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