The RAB is embarking on a plan to improve the dialogue it has with advertisers and has appointed ad agency CDP to help implement the plan above and below the line.
CDP will be the first time that the RAB has used a full-service agency, having worked with the Leith Agency and Zenith on its last campaign three years ago.
The first ads are expected to appear in 1998.
RAB: 0171 306 2555
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