The Radio Advertising Bureau has started a new series of publications entitled RAB LAB. The first in the series is The Grammar of Radio Advertising and is a ‘snapshot’ analysis of contemporary British radio advertising.
The report, based in analysis of a random selection of over 300 radio commercials, seeks to explore how radio advertising “expresses itself” and identify any rules which may exist. The commercials are analysed by their component parts and from these patterns are analysed.
RAB: 0171 306 2555
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