Overall the audience profiles for all ILR has not changed significantly between the latest quarter and the 1st quarter of 1993. There has been a slight increase in the 45-54 age range, and a shift to more C2DE listeners.
Virgin and Atlantic 252 are attracting listeners predominantly from the 25-34 age group, and mainly C2DE. Classic FM, not surprisingly, attracted the older listener; over 50% of listeners are 55+ and ABC1.
Both Atlantic and Classic are equally split between male and female listeners whereas Virgin listeners are predominantly men.
AUDIENCE PROFILES (%)
Q1 All ILR
Q2 All ILR
CLASSIC
VIRGIN
ATLANTIC
POP PROF.
Adults
100
100
100
100
100
100
15-24
21
19
5
23
42
17
25-34
22
23
11
40
26
20
35-44
19
19
14
17
19
16
45-54
14
17
16
8
9
15
55+
22
22
23
3
5
32
ABC1
37
33
62
32
24
42
C2DE
63
67
38
68
76
58
Hwvs
45
46
56
34
36
48
Hwvs + ch
15
15
7
14
19
14
Ch 4-14
7
7
3
6
18
17
RADIO LISTENING PROFILES
AUDIENCE PROFILES (%) CONTD.
Q1 ALL ILR
Q2 ALL ILR
CLASSIC
VIRGIN
ATLANTIC
POP PROF.
MEN
50
50
49
70
49
48
15-24
11
10
3
16
18
8
25-34
12
12
5
29
14
10
35-44
10
10
8
18
9
8
45-54
7
9
9
5
5
8
55+
10
9
24
2
2
14
WOMEN
50
50
51
30
51
52
15-24
11
10
3
7
23
8
25-34
11
11
5
10
12
10
35-44
9
9
6
7
9
8
45-54
7
8
8
3
4
8
55+
12
13
30
2
2
18
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