Radio Moves Into The Next Century

The Radio Advertising Bureau and the Commercial Radio Companies Association are spear-heading a series of joint initiatives entitled Project 2010.

The 2010 Manifesto sets out 5 main points:

1 Improve commercial radio’s future case and profile with the Regulator, the BBC and the Government.

2 Target advertisers, including the national top 10, to reduce churn, provide proof of radio’s effectiveness and build sales collaboration to create longer-term radio growth.

3 Develop IT solutions that remove the administrative burden of planning, buying and accounting from commercial radio activity.

4 Re-establish confidence in commercial radio’s trading currency- RAJAR.

5 Improve the standards and perception of radio advertising creativity.

The RAB: 0171 306 2555